A comprehensive project for the enhancement and management of the Sicilian Region’s Pavilion 2, designed to highlight the Region’s identity and institutional presence within the event.
The firm oversaw the entire design and coordination process, from defining the corporate identity (exteriors and interiors) to the creation of the institutional spaces and exhibition displays. Particular attention was paid to the development of strategic areas (Conference Area, Press Office and the Cultural Heritage, Bio Sicilia and Sicindustria stands) and to defining a coherent communication strategy that would unite visual identity, spatial functionality and the narrative of the region. The project also included the organisation of professional tastings, themed meetings and institutional conferences dedicated to promoting regional products and excellence, as well as the ‘Speed Walk Around Enoturismo’ activities, aimed at facilitating dynamic encounters between industry professionals and international buyers.
Once the project was completed, the studio oversaw the operational coordination of the Pavilion, managed the organisational secretariat, supervised all technical activities and coordinated the reception and service staff.