Design and realization of the exhibition space for the Sicilian Region at the International Tourism Exchange, creating a dynamic and immersive environment that showcases the island’s rich cultural heritage, breathtaking landscapes, and diverse tourism offerings. The stand was designed to captivate international visitors with an engaging layout, high-quality visuals, and interactive elements that highlight Sicily’s unique identity. A range of dedicated promotional materials, including brochures, multimedia content, and digital tools, was developed to effectively communicate the region’s appeal. This initiative aimed to enhance Sicily’s global positioning as a top travel destination, fostering strategic connections with industry professionals and potential visitors.