On 21 February 2022, the Mandrarossa Roadshow 2022 launched its first stop at Palazzo Riso – Museum of Contemporary Art in Palermo. The event presented the full Mandrarossa wine collection, unveiling a renewed visual identity defined by contemporary essentiality, and launched Larcéra, a new label embodying an original expression of Sicilian viticulture. The format and venue reflected the brand’s core values and its payoff: “The unexpected side of Sicily.” PRC Repubbliche handled the complete organisation and logistics of the event, ensuring smooth execution and an engaging experience.
